Newton, Mass. – Nov. 30, 2018–BabelBark, Inc., a pet related software developer,announces the addition of Bruce Truman as vice president of sales and marketing, effective Jan. 1, 2019.Truman arrives during an expanded growth phase at BabelBark and will lead the company’s marketing and sales efforts inthe veterinary industry and pet services space.

“Truman has the leadership experience and a proven track record in nurturing startups in the companion animal space, which is exactly what we need to take our business to the next level,” said Roy Stein, BabelBark, founder and CEO. “At BabelBark he will harness his deep understanding of the animal health industryto further strengthen relationships with distribution and corporate practice groups.He shares our values and our focus on innovation, and he places the same strong emphasis as we do on helping the pet live the happiest, healthiest life possible.”

Launched in 2016, BabelBark connects thousands of pet parents and pets with pet care businesses (includingveterinary practices, trainers, shelters, groomers, walkers, pet sitters, boarding kennels, and more within the pet care community) through a digital platform with a mobile application.

“I am honored to join BabelBark, and very much look forward to working with the management team to build on the solid foundation developed over the last two years,” said Truman. “BabelBark is truly in a positionto help further connect pet parents, veterinary professionals and the pet professional community through every step of a pet’s health and wellness needs.”

Truman is the immediate past president of VetPartnersand a CATalyst Council board member.He previously co-chaired the American Veterinary Medical Association Veterinary Procedural Terminology Council in a collaborative effort to standardize terminology used by companion animal practices. Truman writes and speakes nationally on the topic of emerging pet technologies and how veterinary practices can best leverage those innovations.

“Our success is really a reflection of the character of the people in our organization,” said Stein. “Brucevaluable asset as we continue to grow a community focused on better health outcomes for pets.”

 Raising the bar in pet care connections

The suite of BabelBark products includes:

  • BabelBark, a mobile app helping pet parents manage their pets’ records, medications, diet, activity, and more.
  • BizBark,a customer relationship management (CRM) platform that helps independent pet businesses such as groomers, shelters, trainers, walkers, boarders, and others manage their business and marketing efforts, so they can concentrate on the services they offer.
  • BabelVet,a powerful software platform that fully integrates with a veterinary

practice’s management system, allowing the ability to share a pet’s full profile and health care statistics whenever needed.

About BabelBark, Inc.

BabelBark is a unique digital platform dedicated to easily connecting families to the many facets of their pet’s life. The integrated app and software system help pet parents better understand their dog or cat to provide them the happiest and healthiest life possible, while also helping pet businesses and veterinarians communicate directly to customers and clients. Ultimately, it means BabelBark can help connect the love for each pet while revolutionizing veterinary care and pet business models, giving pet parents a key tool they want – adigital and personal healthcare team. For more information visit BabelBarkBizBark and BabelVet or email at

Pet Parents