BabelBark Enlists Industry Leaders to Form Advisory Board

Newton, Mass. – Oct. 18, 2018 – BabelBark, Inc., a pet related software developer, announces the formation of its advisory council, a group of 10 high-profile veterinary industry experts with the common goal of creating better health outcomes for pets. The newly-formed council will work closely with BabelBark’s leadership team to set the strategic direction for the company and its products.

“This distinguished group of veterinary industry experts comes at a time of great strength and momentum for our company, as we continue to grow our pet community,” said Roy Stein, BabelBark, founder and CEO. “Their impressive expertise and unique perspectives will inform BabelBark’s strategy tomorrow and beyond as we continue to help veterinarians thrive with technology and a new age of clientele.”

The council is comprised of the following esteemed group of forward-thinking leaders from various facets of the veterinary industry.

Chad Amos, Co-Founder and Former Owner, Veterinary Data Services. As a co-owner of VetData, Chad has been involved in helping veterinary practices unleash the power of their data for almost twenty years. His experience from working with Vetstreet, Demandforce, and any other company that needed data connectivity has given him a unique perspective on the industry. With the creation of the VetData Marketplace his company opened up the world of connectivity to small start-ups, encouraging innovation while leveling the playing field.

Marty Becker, D.V.M., Dr. Marty Becker, “America’s Veterinarian,” has spent his life working toward better health for pets and the people who love them. In recent years, his realization that it’s impossible to provide for pets’ physical well-being without equal focus on their emotional well-being led him to found the Fear FreeTM initiative.

Because the anxiety and stress of veterinary visits was preventing pets from receiving the veterinary care they need and deserve, Dr. Becker brought together veterinary behaviorists and dozens of other experts and leaders in the field to develop an educational program to train veterinarians in easing the fear and anxiety of their patients and clients. This training and certification program launched in March 2016.

Dr. Becker was the resident veterinary contributor on “Good Morning America” for 17 years and is currently a member of the board of directors of the American Humane Association. He serves as an adjunct professor at his alma mater, the Washington State University College of Veterinary Medicine and practices at North Idaho Animal Hospital.

Louise Dunn, Founder and CEO, Snowgoose Veterinary Management Consulting (SVMC). Louise is a renowned award-winning speaker, writer and consultant. She brings over 40 years of in the trenches experience and her business education to veterinary management. Louise is founder and CEO of Snowgoose Veterinary Management Consulting. SVMC works with veterinarians who want to develop a strategic plan that consistently produces results. Most recently Louise received many awards including the WVC Educator of the Year and VetPartner’s The Life Time achievement Award in January 2016.

Besides all aspects of practice management and mentoring, Louise’s passions include her husband Joel, Zuri her English mastiff Therapy dog and her little sister Annabelle, kayaking, opera and New England Patriot’s football.

Sue Ettinger, D.V.M., Veterinary Cancer Specialist, The Veterinary Cancer Center. Dr. Sue Ettinger is a practicing veterinary cancer specialist, international speaker, book author, podcaster, vlogger (video blogger), and currently at the Veterinary Cancer Center in Norwalk, Conn. – part of the Compassion-First Pet Hospitals family of Hospitals. Also known as Dr Sue Cancer Vet®, she is most passionate about raising cancer awareness and has developed “See Something, Do Something, Why Wait? Aspirate.®” to promote early cancer detection and diagnosis. She is a frequent contributor to Today’s Veterinary Practice, Today’s Veterinary Business, Clinician’s Brief, Veterinary Team Brief, and DVM360. Dr Sue’s popular Facebook page has over 35,000 fans. She can also be found on Instagram, Twitter, and YouTube helping clients and veterinary professionals deal with cancer in pets.

Eric Garcia, IT Expert, Digital Marketer. When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results. Eric is an IT and Digital Marketing consultant working exclusively with veterinary practices. In addition to a long list of satisfied clients, Garcia’s work has been recognized throughout the industry. Eric is an active advisory board member with the American Association of Feline Practitioners and marketing columnist for Today’s Veterinary Business, an NAVC publication. He speaks regularly at conferences all throughout the world.

Mary Gardner, D.V.M., Co-Founder and Chief Technology Officer, Lap of Love. There is nothing better to Dr. Gardner than a dog with a grey muzzle or skinny old cat! Her professional goal is to increase awareness and medical care for the geriatric veterinary patient and to help make the final life stage to be as peaceful as possible, surrounded with dignity and support for all involved.

A University of Florida graduate, she discovered her niche in end of life care and is the co-founder and chief technology officer of Lap of Love which has over 150 veterinarians around the country dedicated to veterinary hospice and euthanasia in the home.

Dr. Gardner and Lap of Love have been featured in Entrepreneur Magazine, The New York Times, the Associated Press, The Doctors and numerous professional veterinary publications.

Diane Levitan, D.V.M., Dipl. American College of Veterinary Internal Medicine. Dr. Diane Levitan is a veterinary internal medicine specialist who has been practicing veterinary medicine since 1991. She has built four veterinary practices and is always pursing more challenges. She is a ground-breaking entrepreneur and has introduced many new concepts into the field of veterinary medicine, such as creating the first hospital in the world where families could stay overnight with their pets, pioneering the use of hyperbaric oxygen therapy for animals, and creating a traveling CT scan company.

Dr. Levitan has many interests in her field but making a lasting difference in veterinary medicine is key. She loves to teach, mentor and promote excellent veterinary care.  In 2009, she started a non-for-profit as a means to give back to the community. Helping-Promote Animal Welfare, Inc (Helping-PAW) is a 501c3 organization dedicated to ending pet overpopulation through education of the public and by providing high volume, high quality, targeted, affordable sterilization services of unowned and companion animals and to subsidize care for animals whose owners are on government assistance. This non-profit has helped many hundreds of animals and pet owners throughout Long Island.

Some of her many skills are medical diagnoses of the most difficult medical problems in pets using reasoning, deduction, radiography, ultrasonography and diagnostic laboratory testing. She is a consultant for many local veterinarians, veterinary businesses as well as for television and radio and print. She has three dogs, a cat, a patient husband and three children.

Bryan Slinker, D.V.M., Professor and Dean, College of Veterinary Medicine, Washington State University (WSU). Dr. Slinker earned his D.V.M. and PhD degrees from Washington State University in 1980 and 1982, respectively. He was a postdoctoral fellow at the Cardiovascular Research Institute of the University of California, San Francisco from 1982-1986. He then was an Assistant Professor in the Department of Medicine (Cardiology Unit) at the University of Vermont College of Medicine from 1986-1992 before returning to WSU in 1992 as an associate professor in the Department of Integrative Physiology and Neuroscience (IPN), where he is a professor. He was chair of the IPN department from 1998 to 2008 and has been dean since 2008.

He has taught applied biomedical statistics, bioethics, and responsible conduct of research to graduate students; professionalism and ethics to veterinary students; and developmental anatomy, heart and circulatory physiology, and cardiovascular, blood, respiratory, and renal pharmacology to veterinary students.

Dr. Slinker’s research focused on fundamental heart and cardiac muscle function and adaptation. In addition to his experimentally based peer-reviewed publications, he has co-authored several biomedical statistics tutorials for life science journals as well as an intermediate statistics textbook, Primer of Applied Regression and Analysis of Variance (now in the 3rd ed.). He is a director of the Woodland Park Zoo in Seattle, Wash. and the AAVMC’s liaison to the APLU.

Alice Villalobos, D.V.M., Founder of the Peter Zippi Fund for Animals, Director of Animal Oncology Consultation Service and Pawspice. Dr. Alice Villalobos earned her DVM and trained under the forefather of veterinary oncology, Dr. Gordon Theilen, as his first-generation resident at UC Davis. She is a Bustad Companion Animal Veterinarian Award recipient, President Emeritus of the Society for Veterinary Medical Ethics, past President of the American Association of Human Animal Bond Veterinarians and Fellow Emeritus of the National Academies of Practice.

She is author of the textbook, Canine and Feline Geriatric Oncology: Honoring the Human-Animal Bond and numerous articles, papers and chapters on oncology, quality of life, the human-animal bond and bioethics.

She is founder of the Peter Zippi Fund for Animals, which has helped place over 15,000 pets. She introduced Pawspice, an end of life care program that embraces kinder gentler standard care and palliative cancer medicine, which transitions to hospice as patients decline. She is director of Animal Oncology Consultation Service in Woodland Hills, and Pawspice in Hermosa Beach., Calif. Alice celebrates 36 years of marriage this year, loves to ski, and lives with two cats and two dogs.

Audrey Wystrach, D.V.M., Co-Founder and Chief Operating Officer of ZippiVet. Her mantra is “Change is inevitable, Growth is intentional”. A highly regarded veterinarian with over 20 years of clinical experience, Dr. Audrey Wystrach has a unique skill set for developing and integrating procedures and providing solutions to empower pet parents, engage team members and create unique hospital design and flow. Whole pet health is her vision.

Dr. Wystrach has always taken great pride in being a great clinician. Providing a hands-on approach to team management is integral to the growth of her hospitals. The hospitals are dedicated to providing exceptional customer experiences while maintaining the best patient care in the industry.

ZippiVet`s main focus is towards developing and integrating procedures to build the ultimate experience for customers. One of the core values, “People Centric Pet Care,” has guided the Zippivet Veterinary journey. Since the beginning, the foundation of her hospitals has been to define a hospital model that is heavily directed towards the creativity of hospital flow, developing platforms to encourage client engagement and cultivating leadership and growth of hospital team members.

The branded Austin Veterinary network of ZippiVet Pet Hospitals are providing clients with unique and technologically advanced patient visits. Layering digital influences, “TeleVeticine” and utilizing integrated platforms to customize a seamless experience. The multiple hospital network layout offers numerous avenues to provide ZippiVet clients with state-of-the-art, cutting edge materials along with the diagnostics needed to provide the very best veterinary experience.

The hospitals manifest a culture geared towards patient centered clinical care by utilizing innovative client engagement, affordable wellness platforms, advanced illness diagnostics and management (ONE STOP) with a strong utilization and integration of streamlined technology platforms. ZippiVet is committed to excellence as they wholeheartedly believe in convenience, customer experience and culture. They are the People-Friendly Pet Hospitals.

“We are very excited to be partnering with this newly created board of preeminent thought leaders who can enable us to help more pet parents, pet professionals, and veterinarians create better health outcomes for pets,” says Stein.

Raising the bar in pet care connections

Launched in 2016, BabelBark connects thousands of pet parents and pets with pet care businesses (including veterinary practices, trainers, shelters, groomers, walkers, pet sitters, boarding kennels, and more within the pet care community) through a digital platform with a mobile application.

The suite of BabelBark products includes:

  • BabelBark, a mobile app helping pet parents manage their pets’ records, medications, diet, activity, and more.
  • BizBark, a customer relationship management (CRM) platform that helps independent pet businesses such as groomers, shelters, trainers, walkers, boarders, and others manage their business and marketing efforts, so they can concentrate on the services they offer.
  • BabelVet, a powerful software platform that fully integrates with a veterinary practice’s management system, allowing the ability to share a pet’s full profile and health care statistics whenever needed.

About BabelBark, Inc.

BabelBark is unique digital platform dedicated to easily connecting families to the many facets of their pet’s life. The integrated app and software system helps pet parents better understand their dog or cat to provide them the happiest and healthiest life possible, while also helping pet businesses and veterinarians communicate directly to customers and clients. Ultimately, it means BabelBark can help connect the love for each pet while revolutionizing veterinary care and pet business models, giving pet parents a key tool they want – their digital and personal healthcare team. For more information visit BabelBarkBizBark and BabelVet or email at

Pet Parents